Snapchat Stops Promoting Donald Trump’s Account
In the wake of racial violence in the United States, Snapchat has not promoted Donald Trump’s account. His username will be available on the Real Donald Trump website and will continue to feature on search reports. But it will no longer appear in the Discover tab app, which promotes news publishers, elected officials, celebrities, and impressions.
In an official statement, a spokesman for parent company Snap said, “We will never support voices against racial violence, including voices from the state president.” Racial discrimination and injustice have no place in our culture and society because we stand together for equality, love, and brotherhood.
Snapchat said Trump’s Snap stories will not be advertised on the app’s Discover homepage. It will not remove Trump’s public Snapchat account.
Bloomberg revealed last month that Trump, who has over 1.5 million followers on his site, has seen Snapchat follow more than triple over the past year because of his frequent advertising in the app’s Explore tab. The Trump campaign valued Snapchat’s young audience, many of whom will vote for the first time in the 2020 election.
A Snap spokesperson said the social media site has a duty on its users to show them shared content that can enhance their Snapchat experience, noting that the discovery page is not a “town square”. Where everyone will talk openly to other users.
Trump has not yet publicly responded to the Snapchat decision. Following the change, a tweet from Trump last week following Trump’s decision to hide and issue a public note said the post violated his “exploitation glorification” policies. The move would spark a rift between the White House and social media, which has intensified following scrutiny of some of Donald Trump’s Twitter-linked facts.